For the first time in a long time, Apple CEO Tim Cook confirms that the Cupertino Giant is working on the tech to power self-driving cars. In a interview with Bloomberg, Cook said that the firm is majorly focusing on automated systems, rather than saying a car with a huge Apple logo, and said that this can be used for many different applications.
Tim Cook says “We sort of see it as the mother of all AI projects”. “Autonomy is something that’s incredibly exciting for us, but we’ll see where it will take us. We’re not really saying from a product point of view of what we’ll do, but we are being straight forward that it is a core technology we view as very important”.
Rumors of Apple’s interest in automated vehicles has been an open secrete in silicon valley. There are rumors about the company’s efforts (A project codenamed, Project Titan. Reportedly started in 2014) have been hanging around the corner for years.
Apple reportedly had hired around 1000 engineers to work on project Titan, but was forced to alter its focus form building the company’s own electric car, to going more on the software side. This interview with Tim Cook confirms that this is Apple’s priority.